Personalized straightening with SenseIQ
Proven to maintain up to 93% of hair strength*
- Personalized technology
- Maintains hair strength
- Up to 70% moisture lock-in
- 4x more ions for shiny hair
Easy straightening with 3 styling modes
At the touch of a button, select one of three modes based on your hair-type: Fast mode. Heats to 210°C for hard-to-straighten hair, including thick, course or curly. Normal mode. Heats to 190°C for use on textured or softly waved hair. Gentle mode. Heats to 170°C for use with fine, pale, blonde or color-treated hair. For hair protection, SenseIQ is automatically activated in all modes.
Pull-free gliding
Float across the surface of your hair without any pulling thanks to ultra-smooth plates that received a special anti-friction treatMent.
Quick styling
Warming up in seconds, the straightener glides across your hair in fewer passes thanks to 20% larger plates. Choose between 14 temperature settings to get the precise styling you need.